Florence blog

It is no stranger that we live in an age where we are bombarded with stereotypes of “perfect” beauty. The media machine and advertising become our role models yet often do not reflect the tremendous diversity we see in everyday life.

Apparently, since the 60s the proliferation and refinement of these stereotypes has increased for several reasons, among the most important is the rising popularity of television and the growth of the fashion industry, together with cultural changes which occurred in the 70s. Since then, a whole system has formed around consumer ideals of beauty: Spas and beauty centres, as well as huge industries dedicated to diets, fitness, cosmetics and plastic surgery and so on.

We see these messages every day, but rarely do we stop to think a second of the impact these images have on our lives? Apparently, life is so fast that we are caught in this spider’s web to consume and be consumed by these beauty stereotypes without thinking for even a second if this is what makes us happy and more so, if these “ideal types” really have anything to contribute to our diverse realities.

Today many women think that being beautiful equals being thin and unless we look “similar” to the beautiful models we will not be successful, especially in our relationships.

We must be critical and demystify these models and standards, live healthy, and liberate ourselves from the pressures imposed by this beauty myth, which is nothing more than a fairytale told by the beauty industry.

To be truly happy we must free ourselves from these traps and love ourselves as we are. A relaxing vacation does definitely helps… Rent apartments in Florence, relax and enjoy your free time in this beautiful city!